A Powerful Web Site Is

September 2, 2006 at 12:09 am | Posted in Philippine Amusement Park Industry | Leave a comment
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Tips on Web Copywriting:

First, ask this…..What separates you from competing web sites? Many web masters in Search Engine Marketing and Search Engine Optimization take into consideration some useless factors in creating web sites. I believe this is the one true question to ask on your way to formulating a map or pattern in creating any web page or web site for any other purpose. This is the root of any creation of a virtually and absolutely honest and viewer friendly masterpiece worth of everybody’s attention. Whether working on a client’s site or your own, look first at the front page (page#1) and ask honestly, what certain noticeable one factor does my site have that my competitors does not? Yes you may have all the necessary elements but don’t everybody also has it?

If  you conclude that:

• Yours offer a difference in terms of customer service—-J U N K IT  !!! Customer service is a commodity and everyone else in your position makes the same promise. Reading the phrase tends to drive away attention. Rhetorics, rhetorics, rhetorics………Viewers and surfers are wise enough to know it.
• Your prices are better—–TAKE A GOOD LOOK AT OTHER OFFERS  !!! That’s probably not true. It’s everybody’s claim and everybody else sees it all the time. It’s a definite false because for sure someone else sells the same services as yours at a cost lesser than what you can offer and besides we all live in the 2k world wide web  (www). RIGHT ?
• You offer “integrated solutions”—YOU SHOULD FEEL EMBARASSED !!! Google serves up to the millions for the exact phrase “integrated solutions” try it, and besides in true meaning, the word has none at all. It’s just cliché.

Really, be brutally honest. What is it about your work that offers “ A TRUE AND UNIQUE VALUE ” to site visitors? Come to read the following phrases below from a Professional Search Engine Marketing site—SEM PROFESSIONALS and see for yourself what true and unique value really is.

(”Benefit from a measurable improvement in your Search Engine marketing campaign. See risk-free and immediate results. We have over 6 years of proven Search Engine Marketing experience to guarantee the results you require”.”SEM Professionals Philippines don’t just drive traffic. We deliver customers.”)

” NOW THIS IS WHAT I CALL TRUE AND UNIQUE VALUE ”

” HONEST, DEFINITE AND EXACT ”

” FULL OF CONFIDENCE ”

What you can say in words and do in physical arrangement in tens or more that will make any reader pause and make them access a whole new other areas in your work not making them leave as if they can’t get enough of what you offer in the pages you have. For short, they won’t dump you in with everyone else in your category but instead always perceive you to be “ separate or different ” as offering something of real value.

WHEN YOU FIND THESE FEW WORDS,  A TRUE VALUE PROPOSITION AS I MAY CALL IT,

“ It will transform not only your web site into your goal but your goal into success ”.

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